Paris Fashion Week | Fashion wants to reassure

(Paris) Kenzo stands up to the world that “gets lost” in beekeeper clothing, Gauchere makes the power of his tailors resonate with a drum, Hermès offers second-skin jewellery: fashion in Paris tries to reassure the vulnerable consumer in the face of an unprecedented crisis . Posted on Sep 30. 2020 Olga NEDBAEV Media agency France … Read more

Covid, boycott, consumption… On its knees, fast fashion pays for an outdated economic model

Posted on November 22, 2021 It’s a strong symbol. The world’s number two in clothing HM closes its store on the Avenue des Champs-Élysées. Burdened by Covid-19, fast fashion is paying for its hyper-reliance on Asian and especially Chinese manufacturing. But the phenomenon could be more structural: consumption patterns evolve towards “less and better”. A … Read more

Responsible fashion is gaining momentum

The COVID-19 pandemic and waves of lockdowns around the world have accelerated the adoption of e-commerce and the digitization of retail. Posted on August 4, 2020 Sonia Gagnon President and CEO of the SGM agency They gave us the chance to step aside to think about new consumption patterns and our impact on the environment. … Read more

During Paris Fashion Week, the Institut français de la mode invents the fashion show of the future

Mathilde Rougier’s digital telepath helmet. MATHILDE ROUGIER It is a funny white and rigid accessory, a small tent in which two individuals facing each other can slide their heads until they disappear, as if to engage in telepathy. One ” helmet “ from the imagination of Mathilde Rougier, a student in the creation of accessories … Read more

A 100% virtual London Fashion Week

(London) London Fashion Week kicked off on Friday in a 100% virtual format, showing audiences banned in a country in full confinement due to the COVID-19 pandemic, and with a novelty: gender fluidity. Posted on February 19, 2021 Pauline FROISSART Media agency France Last year around this time, thousands of people flocked to Victoria Beckham … Read more

fashion weeks | New York finds the parades

(New York) Between notable returns, such as Thom Browne or Altuzarra, and emblematic sets, New York Fashion Week Spring-Summer 2022, which ended on Sunday, returned to physical parades for the first time after eighteen months of near-total hiatus due to COVID-19. 19. Posted on Sep 13. 2021 Andrea BAMBINO Media agency France Here are some … Read more

Paris Fashion Week | Atypical fashion shows for relaxed fashion

(Paris) Atypical fashion shows, sunny palette, relaxation, more responsible and less gender-based fashion: here are the five things to remember about the spring-summer 2022 women’s ready-to-wear week in Paris, which ends on Tuesday. Posted 4 Oct. 2021 Olga NEDBAEV Media agency France Parades never seen Balenciaga came up with a new reality show format starring … Read more

“Clothes are harder to change than food”

† It’s time to slow down. † On Monday, November 8, the association Zero Waste France launched the † month of resistance † to the fast fashion, these clothing brands that annually produce a maximum of collections. On this occasion, the structure has published a guide for consumers. She also started two social media campaigns: … Read more