Hyundai in excellent condition, but only thanks to its SUVs

In a car market in dire straits, Hyundai – just like its cousin Kia by the way – does more than defend itself. Judge for yourself: With 24,000 units, sales rose 4.2% in the first 6 months of the year, breaking the Korean brand’s previous record for the first half of 2021. Today it is one of the 10 best-selling manufacturers in France (9th to be exact, for Fiat). Today it is ahead of Kia, which has been preferred by the French for years. Finally, the market share rose from 2.5% to 3.1% in one year, another record for Hyundai. It’s good, really good, but not all models in the range are in the same boat. Sedans in particular have a hard time seducing.

Thank you SUVs

Hyundai owes its success mainly to its elevated vehicles. The Tucson in the first place, which has been showing sales scores to rival manufacturers that have long been established since the renewal. If the Peugeot 3008, Renault Arkana and Citroën C5 Aircross invade our territory, it can still boast of being the most popular foreign SUV in its category (23rd overall). Far ahead of the Nissan Qashqai (36th), the Volkswagen Tiguan (39th) or the Ford Kuga (40th). And on the old continent scale, it’s even better, because it simply took the lead in its segment. The Kona, although near the end of their career, continues to make progress. Registrations were up 6.6% at the start of the year. In fact, he took almost 10 places in the general classification to finish in a nice 33rd place. Finally, the Sante Fe (a model with which the manufacturer began to experience real success), even if it is far from the best-selling Hyundai (only 729 units sold from January to June), has found some color with its mid-career facelift: +19.5%.

The i10, i20 and i30 struggle

The Korean brand is still present in the mini city car segment with its i10. Still need to know…©Hyundai

In addition, the other models look gray. The i20, still very young because it was renewed in 2020, only comes in 65th place in the general classification and falls by 8.2%. A Nissan Micra, also not really a success and much older (launched in 2016), is a bit higher (63rd). As for the Citroën C3-Renault Clio-Peugeot 208 trio, it’s far, far away… The i10 mini city car isn’t even in the top 100 best-selling cars in France (117th). A much more expensive Ioniq 5 outperformed sales during the same period. The i30, the i-what? With 528 units sold in the first half, those who want to compete with the Peugeot 308, Renault Mégane and other Volkswagen Golfs will only enter our market. So it wouldn’t be surprising if you just weren’t aware of its existence…

Lack of fame? If that would have been true some ten years ago, the Asian manufacturer is now well established in France. The reason for this poor performance must be sought elsewhere. We can then imagine that the fact that we are not an SUV benefits these models. This is to forget that there is another one in the range, the Bayon, and this one too does not live up to the expected success. Like the i10 or the i30, it is not even in the top 100 most popular cars in our territory. Are the services of the vehicles in question? Not really. The i10 is certainly one of the most interesting proposals in its category. The i20, while a bit expensive, with a somewhat cheap presentation and not the most comfortable in its segment, is not a bad car in itself. On the contrary, there is one thing in common between all these Hyundais. In addition to elevated bodies, the Seoul brand has built its reputation with its range of electrified engines. However, none of these models boast a hybrid or 100% electric version, same problem for the Bayon elsewhere. What if that was their real problem?

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