Who doesn’t like to wear vintage pieces every now and then to stand out with 70s prints or bright colors and off-cuts? However, genuine old-fashioned clothing can sometimes put off some consumers looking for non-synthetic, leather and fur-free materials. Contemporary vintage-inspired brands are therefore emerging as a solution with their modernized cuts and eco-friendly materials.
The three vintage fashion brands for women presented here are inspired by silhouettes from the 1920s to the 1970s through their styles, colors or patterns. Each follows specifications focused on sustainable fashion, manufactured under fair and environmentally friendly conditions, and distinguishes itself through research into new materials and packaging.
Founded in London in 2002, Traffic People women’s fashion label was born out of a love for vintage fashion from the 1920s, 1930s, 1950s and 1970s, inspired by style icons such as Lauren Bacall, Anita Pallenberg, Ava Gardner and Bianca Jagger.
“Our small in-house design team is working to create contemporary, bold and creative styling, with the Traffic People woman at the center of everything we produce. Cleverly cut pieces in incredibly unique quality fabrics, with beautiful details and prints, give our range a unique brand exclusivity that sets us apart from other independent labels,” says Traffic People about her style.
As a result, the label focuses on small collections, sometimes just 50 pieces for a particular model. The prices vary from 60 euros for a top to about 150 euros for a jumpsuit and 260 euros for a dress.
Traffic People prefers sustainable pieces and will make an effort to use recycled polyester in its collections from next year. In addition, the brand partners with environmental organization Tribe so that every purchase goes towards the protection of five rainforest trees. The label also supports various charities and is working on more environmentally friendly packaging.
Traffic People began supplying select independent stores in the UK and a network of carefully selected wholesalers supplying stores across Europe. Today, the brand is present in hundreds of stores around the world, as well as online fashion retailers such as About You, Harvey Nichols, Wolf and Badger, and Zalando.
Amsterdam-based women’s fashion brand King Louie delivers a cheerful, quirky style through vintage-inspired clothing. Every new collection therefore starts with prints and fashion patterns from the past that the style team finds every year and adds to its internal archive.
On its website, the brand states: “King Louie is eccentric. And we are proud of it. We go our own way. In everything we do. We are colorful, even though the whole world is black and white. We are happy, even when no one else is. We love prints, although others prefer plain. Not because we want to be different. But because that’s what we are.”
King Louie is a member of the Fair Wear Foundation and produces about 70 percent of its items in factories in Turkey and the other 30 percent in China. In addition to items from Tencel, Lenzing Ecovero and recycled polyester, the label also offers cotton items, 75 percent of which is made from organic cotton and 50 percent from environmentally friendly materials. Finally, all items are made without hazardous chemicals.
Last year, the label introduced its first circular garments made from recycled King Louie items. Prices vary between 14 euros for accessories and 60 euros for a top, 120 euros for a jumpsuit or a dress.
Ann Berlips and George Cramer, two vintage enthusiasts, created the brand in Amsterdam in the early 1980s. It now has four stores, including two in Amsterdam, one in Lelystad, the Netherlands, and one in Geneva. It is available at select retailers in France, Germany, Switzerland, Austria, Belgium, Denmark, Sweden, Norway, Spain, Italy and the UK.
Mademoiselle YéYé is a sustainable, vintage-inspired women’s clothing brand launched in Stuttgart, Germany, dedicated to the style of the 50s, 60s and 70s. It offers dresses, tops, knitwear, pants, jumpsuits, skirts and jackets, as well as accessories such as belts , hats and socks that are feminine, vegan and fair fashion.
“The now well-known vintage movement originated in England in the 1990s, fueled by a desire to slow down an increasingly fast-paced lifestyle and rededicate itself to old values. Young people in particular decided to oppose standardized fashion and increasingly consciously wore old clothes and vintage dresses,” says mademoiselle YéYé on her website.
The label produces its clothing in Turkey and uses materials such as cotton, synthetic fibers and viscose. It was founded in 2012 by two designers Kai Alt and Florence Shirazi in Stuttgart and currently has two brick and mortar stores – one in Berlin and one in Stuttgart – plus its own online store. The name comes from the yé-yé music of the 1960s.
Located in the Schöneberg district, the Berlin store stocks YéYé’s current collection, as well as a selection of pieces from Amsterdam label King Louie (see above), London label Traffic People (see below) and Danish brand Danefae and other tags. Prices range from about 15 euros for socks to 35 euros for a top and 125 euros for a maxi dress.
This article originally appeared on FashionUnited.com. It was translated into French and edited by Julia Garel.