who is hiding behind the magazine that everyone is suddenly talking about?

He swept the bet with the mother-son couple in majesty on the cover of his June issue. But the independent fashion magazine Cap 74024 also had Laetitia Casta, Isabelle Huppert and Vanessa Paradis pose.

On Instagram there are more than 78,000 subscribers to the publications of . to follow Cap 74024† For the fourteenth issue of this Italian magazine, which appeared at the beginning of June, they were able to discover an impressive cast on six covers: Carla Bruni and her son Aurélien Enthoven, but also Lætitia Casta, Noah Schnapp, the actor of Weird stuff, or visual artists Elmgreen & Dragset, and model Alyda Grace. They are all gathered for the latest version of cap 74024, biennial magazine created by Antonio Moscogiuri, in 2014. Famous names that already convinced the Italian in the past, such as Isabelle Huppert and Vanessa Paradis, who also made the front page. The publication aims to mix fashion, art and sensuality through the image. And the approach has also won renowned photographers such as Pierre-Ange Carlotti, Bruce Weber and Steven Klein.

A graduation project

It all starts at school with a graduation project. That of Antonio Moscogiuri, then a student at the Istituto Europeo di Design and journalist for the Sposabella, received the Move, Improve, Prove award from La Fondazione Cariplo in 2012. The program annually awards a creative individual in the field of art and environment or research. This springboard allows him to launch in 2014 his first paper edition with all the elements that allowed the emergence of his project. An impactful name: Cap 74024stating the zip code (CAP is the Italian acronym for shipping codeed.) from Manduria, his hometown in Puglia. And a personal and elaborate aesthetic, based on a heightened sensuality and a way of telling stories through the body and fashion. “I want to arouse desire in the eyes of the reader,” explains Antonio Moscogiuri.

Aurélien Enthoven in Saint Laurent for the magazine Hood 74024. Cap 74024

Five hundred pages make up an average of each issue of the biennial magazine. Presented as “a notebook full of inspiration about beauty and sensuality”, Cap 74024 focuses on photography, which the founder sees as a discipline that links art, fashion and eros. “I wanted to make a magazine whose language is desire, with very erotic images, but that also includes art and fashion and talks about it,” he explained to the magazine. Slippagemag. While quoting this phrase from Silvia Fendi pou credo: “The purpose of fashion is to provoke desire”. For his 13th issue, Antonio Moscogiuri depicts an interrogation scene that questions the male body in contemporary culture with fun and humor.

The last song titled “The body we live in“(“This body we live in”) was seen as an invitation to explore the sheath of the body in all its facets, after the long periods of confinement. The imagined stories showcase the magazine’s subversive spirit, echoing the “Useless Bodies” exhibition by artists Elmgreen & Dragset on display at the Prada Foundation in Milan until August 22. We see Lætitia Casta in a hotel room with a sour light… And Carla Bruni in a transparent dress indulging in the fun of the nightclub in Maxim’s mythical space

A (first) spotlight

Surprise here: Carla Bruni is not alone. His son Aurélien Enthoven is also part of the photo series. the mother-son couple thus puts Antonio Moscogiuri in the spotlight as the concrete realization of his many encounters and years of work in this sector. After collaborating with several talents from the PR agency ZZO, including star dancer Germain Louvet and actor César Domboy, the magazine’s founder befriended Véronique Rampazzo, none other than Carla Bruni’s agent. And so this high-flying project was sealed. Antonio Moscogiuri was therefore the first to tell a fashion story about Aurélien Enthoven. Produced in collaboration with the Saint Laurent teams, this photo shoot accompanied by the French house was “clear” for the founder of the magazine, Carla Bruni, who was one of the muses and relatives of the late designer for a long time. Through the pages we see Aurélien Enthoven, sometimes playful, sometimes romantic.

Aurélien Enthoven in Saint Laurent for the magazine Hood 74024. Cap 74024

A first magazine appearance, moreover in an androgynous Victorian collar: it was enough for Aurélien Enthoven to attract the attention of Models.com, a specialized site dedicated to fashion professionals that lists all the news about the models. “Aurelien’s coverage is in the top five of the biggest news of the week,” said Antonio Moscogiuri. With Carla Bruni or Laetitia Casta, Cap 74024 also benefited from a spotlight in France. What will be the next zip code that collapses?

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