Niji, the new generation consultancy

From idea to reality“, that has been Niji’s credo, since its foundation in 2001. Originally a small agency, the group now has 1,040 employees (including 130 creatives and 550 developers) and is present in six French cities and in Singapore. Hybrid, Niji combines, in the same value chain, digital strategy consultancy, technical and technological consultancy, service design and software development.Since its inception, l’Ovni has multiplied its turnover by fifteen in fifteen years.

three in one

When other companies or agencies seek the winning model through external growth activities to expand their expertise, Niji has chosen to integrate the dimensions of consulting, design and technology from the outset. †We’ve never bought a business, never raised money, but we’re growing at our own pace. We are not too big and not too small, which means we can stay close but also respond to large projects”assures Hugues Meili, founder and leader of the group whose customers include giants such as EDF, Alstom, SNCF or Orange.

This 100% organic development guarantees the homogeneity and good integration of each expertise. The added value lies in the ability to support its customers from start to finish: from the implementation of the strategy, defining the experience to the technological implementation in often complex environments. Since 2019, the company has completed its offering by developing so-called agency expertise, in order to provide more comprehensive support to its clients, consisting of major international and national groups, ETIs and SMEs in the areas in which it is located.

“We have never bought companies, never raised money. We are growing at our own pace”

Employer brand and CSR strategy

To attract talent, the Rennes-based company relies on its strong and authentic values, on the variety of sectors and missions, as well as on its regional location with offices in six French cities, close to multimodal hubs and thus easily accessible without a car. †We support mobility. It is a real fuel in the operation of the company. Many of our consultants started their careers in our Paris office and at some point wantedof their lives, moving to the regions to improve the quality of life,” rejoices Hugues Meili. The company has also changed its telecommuting policy. “CSR is not bullshit!”, explaining that the strategy was developed entirely in collaboration with the employees, so that they took on the adventure with full care. The CSR approach can be summarized as follows: “Contribute to the development of companies, talents and territories through useful digital technology.”


To meet the needs and expectations of its customers, Niji invests in a number of areas, such as cybersecurity. Announced last March, the offer Imineti by Niji aims to complete the company’s value proposition with a pragmatic and integrated approach to cybersecurity serving large groups, ETIs and SMEs in the region. Original brand for the world of cybersecurity, Imineti means “trust” in Telugu, a language spoken in South India. This new offering covers the following domains: organizational and architecture audit (ISO 27001 internal audit, vulnerabilities search), crisis management (situation, incident response), governance (risk prevention and management), certification and qualification. Niji aims to provide pragmatic and highly integrated solutions for the operational functioning of companies. At the head of this offer is Hervé Troalic, a recognized expert on the market who joined the Breton group in January 2021. Its cybersecurity team has 30 consultants and experts spread across all French sites and the recruitment is still in full swing. “Twenty years on, we are still in an intrapreneurial logic. This is testament to our tireless desire to develop the business in a sustainable way, to serve our customers with a value proposition that is increasingly aligned with their highest priority expectations and to create sustainable jobs in the areas in which we are located”said Hugues Meili at the launch of this new offering.

The offer Imineti by Niji has been led by Hervé Troalic . since January 2021

“The current health and economic crisis has fundamentally changed the way businesses operate, increasing the risk associated with cybersecurity. With such offerings that are complementary to our historic business, we aim to support this transformation, but also to further distinguishable. ESNs present on the market.” Other diversification areas for Niji: responsible digital (green IT, sustainable design, eco-design), data (security and governance), the cloud (cloudification of infrastructures), Salesforce (maintain the high level of expertise, strengthen the proximity with publishing) and the certification of its experts (to date: 180 certifications). Last big challenge for the company: strengthening and expanding its positions in industry, a sector that is far removed from consumers and services. “Because Niji has a very structured experience in the service universe, we want to bring the end user closer to the industrial world”explains Hugues Meili before remembering: “The digital revolution took place on the street, was shaped over the years and evolved into usage. This revolution is now happening in the industry and it needs to be able to understand the expectations of end users.” Entering the industrial consulting market allows Niji to officially play in the major leagues.

Anne Sophie David

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