Tourism Industry Recovery Tool

REPENTIGNY, QCJune 3, 2022 /CNW Telbec/ – The Quebec government is pleased to award $5 million to support the development of outdoor activities in Lanaudière. This project is led by Loisir et sport Lanaudière in collaboration with many municipalities, regional parks and management organisations.

The Minister of Tourism and the Minister responsible for the regions of Lanaudière and Bas-Saint-Laurent, Mrs.me Caroline Proulx, made the announcement today in Parc régional de l’Île-lebelBee repentance

Assigned under the Tourism Industry Recovery Toolthis financial contribution will support the creation of two outer corridors (CPA), one in the mountains of the region and the other on the riverbanks at the confluence of the rivers Des Prairies, Mille Îles and L’Assomption and of the river Saint Laurentfrom terrebonne until Berthierville

Quotes:

“Lanaudière has all the potential to establish itself as a four-season outdoor paradise, and the project coordinated by Loisir et sport Lanaudière, with the involvement of local stakeholders, will certainly allow to achieve this goal. Our government is very proud to contribute to this important initiative, which will generate significant tourism and economic spin-offs for the residents of Lanaudière and for all residents of Quebec. I congratulate all partners for their vision and commitment to the development of the region. †

Caroline Proulx, Minister of Tourism and Minister responsible for the regions of Lanaudière and Bas-Saint-Laurent

“The leadership of the 17 participating promoters represents the first major step for Loisir et sport Lanaudière in a movement of regional development through the open air. This extensive project, supported by many peers in the environment, tourism and education, is a collective response to the general demand for qualitative, accessible, safe and protected nature. The outdoors can play this role for Quebec’s economy. †

Bernard Theriat, President of Recreation and Sports Lanaudière

“While the Lanaudière region already has an undeniable influence among outdoor enthusiasts, this project will allow to improve the facilities and create a product that will meet the demands of its residents and attract a new international clientele. As an ambassador, I would like to underline the historic commitment of the six RCMs that have pledged to support this dossier, as well as the contribution of local organisations. From the river to the mountains, we have been able to observe the strength of a community that prides itself on the exceptional qualities of its territory and is driven by a common ambition: access to the great outdoors. †

Joé Deslauriers, mayor of Saint Donat and Lanaudois outdoor ambassador

Highlights:

  • Loisir et sport Lanaudière orchestrates this project in which 17 local promoters participate, spread over the six RCMs of the region and the municipality of Rivière-des-Prairies-Pointe-aux-Trembles, including municipalities, regional parks, nature and wildlife organizations as well as Nature Conservation Canada
  • This project is the first phase of a recreational tourism development strategy for the region through the outdoors. In particular, it consists of:
    • increase the number and quality of outdoor areas and parks by connecting routes for walking, cycling and sailing routes and by developing, among other things, a mountain ski area, water and observation areas;
    • building shelter buildings, lookouts, camp sites and shelters to improve the shelter capacity of the sites;
    • harmonize signage and maps and decarbonise maintenance and transportation equipment through electrification;
    • to enable the certification of the first long-distance hiking trail near the city in Quebec;
    • to support the implementation of a so-called “leave no trace” ethic throughout the territory.
  • The Tourism Recovery Assistance Program aims to strengthen the development and consolidation of tourist attractions that have a structuring effect on their region, promote the conservation of Quebecers or motivate travel.
  • The financial support is part of the implementation of the Tourism intervention framework 2021-2025: act today. Transform tomorrow. This is mainly aimed at the development and structuring of Québec’s tourist offer.

Ministry of Tourism on social media:

https://www.youtube.com/channel/UC3ASu9yRbDiJH6pErSzeLrw
https://ca.linkedin.com/company/tourismequebec
https://www.facebook.com/TourismeQc/
https://twitter.com/tourisme_quebec/

SOURCE Office of the Minister of Tourism

For more information: Source: Geneviève Gouin, political adviser and press officer, Office of the Minister of Tourism and Minister responsible for the regions of Lanaudière and Bas-Saint-Laurent, Tel. : 514 796-9615, Email: [email protected]† Information: Gabrielle Vachon, Communications Advisor, Communications Department, Ministry of Tourism, Tel. : 418 643-5959, extension 3476; Alexandre Fréchette, Regional Advisor Outdoor Recreation and Sports Lanaudière, Tel. : 514 292-9023, Email: [email protected]

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