Can you introduce us to The Sandbox in a few words?
We are a metaverse and an entertainment platform. We build functionalities and experiences around an important part of video games, including music, sports or fashion. And this, without being limited to a simple imitation of the physical world.
Anyone can buy land in our metaverse. There are already 20,000 land owners, 150,000 holders of Sand, our cryptocurrency and 3 million cryptocurrency wallets connected to The Sandbox. Now just under 30% of our land is for sale. However, resale remains possible on OpenSea, the largest virtual NFT market. [“Non fungible tokens”, ou “tokens non fongibles” en français, Ndlr]† As for me, I am aware that I belong to a structure that can have an impact on a product or company that a company can rarely have. In line with the company’s perspective, I’m using my 20 years in gaming to support and see the transition from Web 2 to Web 3 flourish.
“Just under 30% of our land is for sale”
What sets your approach apart from that of other metaverses?
Our model subscribes to the values of Web 3: transparency, data security and decentralization. For example, for plot owners, we develop detailed communication about the functions available in our universe.
While some of these values are confirmed on a daily basis, others are systemic: unlike the purchase of digital objects whose existence depends on that of the seller’s site, the title deeds we issue are registered on the blockchain. Decentralization gives users full ownership of purchased virtual assets. In addition, they can earn money from the games they develop on their land in our metaverse.
However, some of our most popular games are free. This capability of a “free-to-play” model allows players to easily access a maximum of content while allowing some to monetize that generates “play-to-earn” experiences. The combination of both ensures both the democratization and the sustainability of our services.
In absolute terms, our model tends to create value for the benefit of users. During Season 2, i.e. the period in which users could test the features of the moment, we redistributed 10 million Sand, the equivalent of 30 million dollars, to the community. In fact, it is the plot owners, the experience creators, and the players themselves alike who are forging the richness of our metaverse.
“In Season 2, we returned 10 million Sand, which is the equivalent of $30 million to the community”
Today, big brands are increasingly inviting themselves into the metaverse. Which partnerships or functionalities do you expect in this area?
We support many brands, from musicians to big names in luxury. With fewer restrictions than for private individuals, brands can also acquire plots of land. The size defines the sum of the content and ultimately the duration of the experience they want to deploy within our metaverse.
Rather than duplicating what they offer in real life, our teams try to build a specific virtual experience with brands. In the continuity of their offerings, it is this creative risk that allows them to connect with their community. And thus will support user engagement with the brand.
Our experts in narrative editorial, or in “level design”In other words, the stages of development of a video game’s parameters form a virtual coherence for a distinctive experience. Implicitly, the visitor can enjoy a video game experience at the heart of the brand.
Through our various communication and engagement channels, we provide an infinite number of solutions for interacting with our user communities. Partners like Ubisoft and Ledger, as well as Adidas and Gucci, can bring together consumers who would otherwise have remained unknown to them.
What are The Sandbox’s plans for 2022 and beyond?
This summer we will kick off our season 3. There will be over 80 experiences available on our metaverse, enough to hopefully break the record of 350,000 unique players reached in the final month of Season 2. reveal partners, and new content, which we will welcome. We just announced our partnership with Studio Dragon, a leading production, marketing and distribution house in Seoul. Together we will build the metaverse dedicated to K-dramas, these captivating South Korean series.
From June 21 to 23, we will be participating in NFT.NYC, the world’s largest event dedicated to NFTs. Finally, we’re keeping our latest country sale on our metaverse in focus. After this last sale of the year, we won’t have many plots left to sell to private individuals. Those with prime terrain in mind would do well to make up their mind!
Interview by Alexandra Buic