MIAMI | All that was missing was Formula 1 in Miami to come full circle and add even more glamour to this trendy South Florida town.
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You can name all the major disciplines of professional sports in the United States: Miami is proudly represented by each. Be it baseball (Marlins), football (Dolphins), basketball (Heat), hockey (Panthers) or even football (Inter Miami).
But the arrival of the big F1 circus is the icing on the cake. For this first edition of the Miami Grand Prix, which was sold out today, we can say that mission has been accomplished.
The F1 Super Bowl
Especially since the race this weekend attracted a lot of celebrities from different spheres of work.
In addition, some of them believe that in a few years this event will reach the scale of the Super Bowl, American football’s annual high mass.
The terraces and hotels of the upscale South Beach district shook to the beat of the Grand Prix, while well-watered social evenings followed.
With a contract valid until 2031, the Miami Grand Prix is not only called upon to make F1 more famous in the United States, but it is sure to attract other major sponsors, who see it as a privileged showcase to showcase their products. .
“We are experiencing an incredible enthusiasm,” said American Zak Brown, executive director of the F1 McLaren team, this week. We are running out of seats and tickets to meet the demand. This is unheard of. †
Parking for customers
His team monopolized the parking lot of a shopping center near Hard Rock Stadium, home of the Miami Dolphins NFL team and the venue of the Grand Prix, to accommodate its wealthy clients who, before going to the race, could park their car. car near the race track.
“Our guest list, set at 1,000 people, continued Brown, was completed in record time. We hope to be able to increase our capacity next year, because we are already full. †
“Almost half of our partners whose inscriptions appear on our two single-seaters, to add the boss of McLaren, are companies based in the United States. encourage companies to follow suit, it is a great business opportunity for our organization and for F1.”
Liberty Media celebrates
Owner of F1, the American company Liberty Media has given itself the main mission of penetrating the American market in a significant way in the coming years.
After Miami and Austin (in Texas), it’s Las Vegas’ turn next year to get a spot on the calendar. And already, it’s madness if we are to believe the owners of some of the most prestigious establishments in the gambling capital.
This is the case with the Wynn and Caesars Palace hotels, to name a few, which indicated reservations had risen a few hours after confirmation of F1’s arrival in 2023.
A spokesman for this Nevada city estimated that about 170,000 tourists would travel first to Las Vegas and then see the Grand Prix there.
But these people will also spend their money in restaurants and casinos, promising themselves to attend shows.
The route of the temporary circuit will include the famous main street, the Strip as it is called, and the event will be contested in the evening.
For example, F1 makes three stops at our southern neighbors for the first time in 40 years. Who would have ever thought that F1 could no longer do without the United States?
What do you do when you organize an F1 Grand Prix 20 kilometers from the ocean and you want to have yachts close to the track at all costs? We are building an artificial marina. At least that was the idea that came to mind with Tom Garfinkel, associate director of the Miami GP, as he and his team set their sights on the area surrounding the Hard Rock Stadium for the race. Ten yachts have therefore been installed in dry dock very close to turns 4 and 6, on a coating of more than 2,300 square meters painted in the colors of the sea. The Mia Marina did not have the sole purpose of creating the illusion of a race contested near water, like the Monaco event. The boats were also used to house spectators, who paid a minimum of about $12,000 to be seated during today’s competition. The place also had restaurants and bars as well as a beach, fake too of course.
The Cash App party, held at the Faena Hotel, isn’t the only party Eugenie Bouchard attended in Miami in recent days. The Quebec tennis player, who has resumed training after surgery, has multiplied the publications on her social networks.
Former US First Lady Michelle Obama attended Saturday’s third free practice session from the Mercedes garage.
AlphaTauri driver Pierre Gasly and NBA legend Michael Jordan had dinner together earlier this week. “An unforgettable dinner,” said the Frenchman on his social networks.
Serena Williams was spotted in the paddocks with singer-songwriter Pharrell Williams.
Three-time Olympic freestyle ski medalist Eileen Gu visited the Red Bull team’s paddock ahead of Saturday’s qualifying. Beijing Games sensation Gu is one of many athletes sponsored by the energy drink company.