A commitment to sustainable development – Trends-Tendances sur PC

Roularta, publisher of Trends-Tendances magazine, is committed to the planet. The company is launching this week a campaign called “Roularta cares” and is taking some thirty actions to contribute to four of the United Nations’ 17 Sustainable Development Goals: this will be done through “quality education” through quality information, but also through climate neutrality by 2040. United Nations agenda, adopted in 2015, is considered a “dream program” by climate activists. “As a media company, it seemed particularly important to us to lead by example,” emphasizes Xavier Bouckaert, CEO of Roularta. We have an important social mission and are convinced of the im…

Roularta, publisher of Trends-Tendances magazine, is committed to the planet. The company is launching a campaign this week called “Roularta cares” and is taking some thirty actions to contribute to four of the United Nations’ 17 Sustainable Development Goals: this will be done through “quality education” through quality information, but also through climate neutrality by 2040. United Nations agenda, adopted in 2015, is considered a “dream program” by climate activists. “As a media company, it seemed particularly important to us to lead by example, emphasizes Xavier Bouckaert, CEO of Roularta. We have an important social mission and we are convinced of the importance of responding to global warming. States cannot do this alone. Trends-Tendances is launching a new annual award in May, called Impact, to dedicate six projects from companies committed to these United Nations goals. We hope his influence will be as important as that of the Manager of the Year. This distinction is intended to promote the action of the leading companies, but it should also serve as an example to strengthen the movement. Although Trends-Tendances supports entrepreneurship more than ever, which is essential to transform Wallonia and Brussels, it also supports a virtuous economy. All titles of the Roularta group will place even more emphasis on the content linked to the economic and ecological transition, as Trends-Tendances already regularly does. Special operations are on the agenda. For example, Le Vif launches its annual initiative “The mowing stopped in May” to encourage citizens to preserve the biodiversity in their garden. The environmental revolution needed to prevent global warming is even more challenging than the industrial revolution of the 19th century. When the states set the framework and subsidize, when the citizens are key actors of change, the corporations have significant financial and industrial levers to enable a shift in scale. The action is running. In 2021, marked at the start of the year BloombergNEF (BNEF), business investment reached a total of $755 billion, a 27% increase compared to 2020. They made progress in all areas: renewable energy, storage, electric mobility, nuclear , hydrogen, and so on. “My belief is that a company can only survive if it integrates sustainability into its strategy,” said Ilham Kadri, CEO of Solvay, on March 28 before an audience of passionate students from the Louvain School of Management. We are not supposed to go back to the Middle Ages. In my opinion it is even the other way around. It is an opportunity for the coming century.” At a time when crises are piling up, from pandemic to Ukraine to inflation, the energy transition is more important than ever. The climate issue transcends everything. “We are going through a terrible geopolitical crisis that has no precedent except the Second World War, Grégoire Dallemand, CEO of Luminus, lamented during a recent Trends Talk, our weekly program on Canal Z. We are experiencing a terrible energy crisis for consumers and a climate crisis that we urgently need to be addressed. The solution to all three crises is the same: to reduce our total fossil fuel consumption and massively electrify society.” On the way.

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