Why Bayern’s tenth title is the symbol of new football

Bayern Munich’s tenth consecutive title is not only a unique achievement, but also a result of the economic gap that is widening between the top clubs and the rest. Surprises are now becoming rarer and the question is what the bosses of league and UEFA will do to prevent football competitions not always being won by the same clubs.

The last ten Bundesliga titles have gone to one and the same club, Bayern Munich. For the past decade, no one has been allowed to sit at his table. If this sporting success is impressive and beautiful, it cannot be separated from the unprecedented financial lead the Bavarian club took over number two, Borussia Dortmund.

The last ten Bundesliga titles have gone to one and the same club, Bayern Munich. For the past decade, no one has been allowed to sit at his table. If this sporting success is impressive and beautiful, it cannot be separated from the unprecedented financial lead the Bavarian club took over number two, Borussia Dortmund. Bayern have always had more money. The last time Bayern failed to take national laurels, in 2012, the Bavarian superclub took in 350 million in revenue, compared to around 200 million for then-champions Borussia Dortmund. In the years that followed, this gap widened even further. With the help of its shareholders Adidas, Audi and Allianz, Munich’s population grew at an unprecedented rate, reaching 750 million euros in the last year before the Covid crisis. During this period, international football also became more and more important in terms of image and turnover. The larger and more successful clubs began to claim larger and larger shares in the television revenues and distributed income. Bayern took advantage of this. Although the German autocrat lost a hundred million during the coronavirus period when the stadiums were empty, the expectation remains that next season he will find the record level of revenue that he had achieved during the 2018-19 financial year. Although the Bundesliga’s televised revenues are much lower than the Premier League’s, Bayern can still compete with the biggest clubs in the world thanks to the money from the sponsors, the profitability of the stadium and the impressive revenue generated by derivatives. Products. Indeed, in terms of income, Bayern is currently the third club in Europe, after Manchester City and Real Madrid. Its main rival on the national stage is logically struggling to keep up with this frenzied growth. The Borussen have also developed well and achieved a turnover of more than 300 million euros last year, but this figure does not even reach half that of Munich. The gap between the two clubs has grown from 150 to 350 million in ten years. This massive gap allows Bayern to spend twice as much to offer attractive wages as the runner-up. And without running the slightest risk of budget deficit, the rest of the Bundesliga is already light years away, not least because Germany’s current ban on the sale of club shares does not allow them to appeal. on major investors to catch up. Last season, Der Rekordmeister paid 350 million salaries. Robert Lewandowski earns around £20m a year, roughly double that of Dortmund’s highest paid player, Marco Reus. In short, while all clubs have benefited financially from the commercialization of football, it is also leading to economic polarization. Only in the Bundesliga is this manifested in such an extreme way. Bayern cannot and will not pay the outrageous, almost unjustified wages of Lionel Messi and Kylian Mbappe, but with a few exceptions, Munich offers competitive salaries at the very top. Borussia Dortmund cannot. He has yet to sell his best players, because ten million euros gross is not enough to compete with the international elite clubs. As long as Bayern’s management maintains a good policy, the club will be extremely difficult to beat in 34 games. Last year manager Oliver Kahn anticipated the next rain of beer, which will symbolize winning the domestic title: “Now that Juventus have not become Italian champions, we can do what has never been done before in a championship at the highest level: ten times winning in a row At Bayern-jäger, a special term has even emerged to refer to the courageous club trying to steal the trophy from the almost certain champion.Meanwhile, several European leagues are preparing to experience a scenario similar to is with what is happening in Germany. In Austria, Red Bull Salzburg is about to claim their ninth title. Earlier this month, Ludogorets even took their eleventh title in a row in Bulgaria. In recent years, Juventus (nine titles in a row between 2012 and 2020) and Celtic (also nine) have largely flown over their respective competitions.In Croatia, Dinamo Zagreb is on course for a 16th national championship in seventeen years and in France last Saturday the red-and-blue confetti cannons sounded to celebrate Paris Saint-Germain’s eighth title in ten years. † In some countries, the tension of the domestic competition has become increasingly monotonous as a result and Bayern is also a source of inspiration for Ajax. The Amsterdam club cannot completely copy the German model, they simply play in a lesser competition and are always forced to sell their best talents. But it is also true that Ajax offers twice as high a salary as PSV. In an effort to keep pace, the Eindhoven club has built up a war chest with the support of their sponsors. The other clubs from the other side of Moerdijk, on the other hand, can no longer follow. It would therefore be very unlikely that a double surprise such as the titles of modest AZ Alkmaar in 2009 and FC Twente in 2010 would be repeated in the Netherlands. Fortunately, money is not always enough to secure trophies and surprises keep happening, like this season as Villarreal reached the semi-finals of the Champions League, notably leaving Bayern and Juventus, two dominant clubs in their countries. Ajax’s semi-finals in 2019 and Leicester City’s Premier League title in 2016 are other striking examples that show that the dream of a performance is still possible. Even though those opportunities are becoming increasingly scarce, various studies show that the percentage of victories of underdogs has been falling for twenty years and that the diversity of national champions in Europe has declined during this period. In addition, the national championships are decided on average earlier in the season. Europe’s most prestigious cup has been won by just five clubs from three different countries in the past ten years. Leaders regularly recognize that competitive play is increasingly in danger of becoming an economic formula. That’s why they use the term competitive balance – slang for better financial balance between clubs to increase the chances of exciting and surprising football. In practice, however, this is not the case. While many domestic leagues have started to distribute the money for TV rights more evenly, the dramatic increase in these TV revenues has actually widened the gap in absolute amounts. The Bundesliga is known as one of the leagues in Europe where revenues are should be redistributed. Nevertheless, Bayern Munich’s advantage in TV rights money has become even greater compared to a decade ago. UEFA reinforces this formalization of budget differences by paying European bonuses largely based on past performance. So if Borussia Dortmund do better, there’s a good chance Bayern will continue to take a bigger chunk of the loot. How predictable can the world’s most popular sport become before it’s discredited? Where are we heading in the coming decades? Will football remain a top sport with many beautiful underdog stories that surprise? Will it become more of an ordinary industry in which the balance of power and profit between companies is practically fixed in advance? This discussion will take place behind the scenes in the coming years. Because this tenth title in a row from Bayern Munich is not only an exception in the record books, it is also a symbol of the new football. Given the excellent policy, the very sound business management, the way in which the corona crisis has been overcome and the sporting achievements that have been achieved over the past ten years, Bayern Munich remains a model club in European football. But there is also a downside that should lead to some reflection.

Leave a Comment