FHCOM, Glory Paris, Makuity… The Budget Win of the Week (April 25-29)


Makuity (HEROICS) strengthens its expertise in the field of cultural budgets: The Art Explora Foundation has chosen the agency for advice and commitment to online and offline media of the communication campaign of the agency here Barbès. Makuity is tasked with promoting the launch of the Art Explora Foundation’s Art Explora Academy application. The digital campaign was launched on 19 April.

mind share

mind share, GroupM (WPP) global consultancy and procurement firm, has won HelloAsso’s media budget to increase the company’s exposure and generate leads through the deployment of a new paid acquisition strategy and the realization of advertising space purchase campaigns. HelloAsso supports more than 190,000 French clubs and associations by providing them with free payment tools that facilitate the day-to-day management of their activities.

Also read: FHCOM, Kairos, Steve… The budget win of the week

Family members

Betclic entrusts its media relations strategy and the development of its corporate brand platform to the agency Family members† Betclic has partnered with Proches to promote its passion for sports, its commitment to responsible gaming and its technological investment in betting safety and innovation.

Ogilvy Paris

Trois Rivières, a brand of the Campari group, entrusts the content department with:Ogilvy Paris its international digital transformation strategy. A brand strategy and digital ecosystem will come to life around a new story. A hybrid and custom team was formed to develop the editorial online brand platform. the teams Ogilvy are also responsible for a social strategy, a new website and the development of key visuals for the French and international markets.

making science

making science announces, after the competition, the winning of five new budgets in France as part of their digital performance strategy. SantéVet, European specialist in animal insurance, has opted for making science optimizing its ad accounts to focus the acquisition on a business objective, in addition to structuring all search campaigns on Google to improve performance. Statement Paris, a jeweler, uses the agency to restructure Facebook ads and Google Ads accounts, to redesign and simplify campaigns, as well as deep configuration of conversions to automate campaign bidding. The perfume house D’ORSAY, which offers body and interior perfumes, candles and olfactory objects, will carry out the restructuring of Facebook ads and Google Ads accounts, the reorganization and simplification of campaigns, as well as a configuration depth of conversions to automate the campaign. Figaret Paris, the French reference for shirts since 1968, calls on the agency to improve conversion rates while maximizing return on investment through the platforms Microsoft Advertising, Facebook Business Manager and Google Ads. Finally, Erborian, a French-Korean cosmetics company, has opted for: making science to generate more sales while maximizing ROI, in particular through strategic interventions on the social media platforms Facebook Business Manager and TikTok Ads.

great youth

great youththe Group’s digital agency makheia, supports four players in developing their digital strategy and communication. For BVLGARI Parfums, the agency will create a “Fragrance Finder” web application for the Italian luxury brand of the LVMH Group. Generali calls on Big Youth to create a relational application intended for the employees of the insurer. Fenergo, a provider of digital customer lifecycle management (CLM) software solutions, relies on the agency to redesign its website for financial institutions. Finally, the ADC, the Association Design Conseil, wants to redesign its website, which has brought together French design offices since 1988.

Saint Nicholas

After the match, Saint Nicholas wins Speedy’s social media and PR budget, named Customer Service of the Year 8 times. The independent agency will continue to support Speedy in its conquest of new territories by putting mobility and youth at the heart of its strategy while driving communication actions with the general public and the professional media.

Glory Paris

Glory Paris will support Subway France in advising and creating a new global, original and offensive brand area focused on GenZ and on all touchpoints: advertising, social, digital, influence, restaurants, application, activations, collaborations. .. Glory Paris thus integrates the Subway ecosystem alongside the MediaCom and Publicis Consultants agencies. This decision is part of a fundamental transformation of the Subway brand, determined to once again conquer the French market and secure a place of choice among GenZ’s favorite reference brands. The first campaigns will be visible from this summer.


The agency Fantastic wins the communication platform and the launch campaign for the new positioning of the French brand of sandwich breads and specialty breads Jacquet. A first press campaign from April to June, supported by a fully digital system (Replay: MyTF1, 6Play, France TV but also YouTube, Facebook, Instagram, etc.) reveals the new signature of the brand, conceived by the agency: ” Free fields for pleasure”.

the notebook

Ethypik, an ethical and inclusive HR partner specializing in street sourcing, has chosen the notebook to support it in the management and strategic implementation of its press relations. As part of its mission, the notebook will strive to raise awareness of Ethypik (contraction of “ethical” and “atypical”) in the media, guide its evolutions, orchestrate its various speeches and implement its press relations strategy.


After a few weeks of competition, hooray.media becomes “media agency buy monde” of the structure G2 Esports† Thus, the agency is involved in recommending the media buying strategy of one of the major organizations in the esports ecosystem. As such, Hurrah.media’s mission is to support and execute campaigns to support the structure in its sales targets for its merchandising and strengthening its brand image.


After consultation, production company Millimages chooses the agency FHCOM to define and implement its PR and Influence strategy. Millimages, a real success story of animation made in France, remains one of the few independent animation studios in Europe, with more than 75 IPs (intellectual property) to its name, generating more than 10 million views daily on its internet networks. Mission on its B2C, B2B and Corporate communication, the agency FHCOM – led by Frédéric Henry and Felipe Canto-Forest – will support Millimages in all areas – Americas, Asia and Europe – where the production company and its licensing department are active.

The good company

After a tender, the creative and committed communication agency The good company was selected to conceive and orchestrate the advertising speeches of autosphere, the brand of the Emil Frey group, the first distribution group in France. From May 1, 2022, a new commercial will be launched on TV.

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